Broker Check

Why Choose a CFP® or CWS®?

Markland Wealth Management Inc. is proud to announce that Mark Markland holds the professional designation of Certified Financial Planner™ (CFP®) and Saba Candari holds the professional designation of Certified Wealth Strategist® (CWS®).

We feel that this training allows us to better serve our clients and offer more value-added services. In the volatile times that we are living in, there is more to reaching goals than to only focus on investments.

 

Why you should choose a Certified Financial Planner™ (CFP®) professional:

Most people think all financial planners are “certified,” but this isn’t true. Anyone can use the title “financial planner.” Only those who have fulfilled the certification and renewal requirements of CFP Board can display the CFP® certification trademarks which represent a high level of competency, ethics, and professionalism. And because they are held to a fiduciary standard of care when providing financial planning services, a CFP® professional is required to act in your best interest.

Experience

CFP® professionals complete several years of experience related to delivering financial planning services to clients prior to earning the right to use the CFP® certification trademarks. This hands-on experience guarantees that CFP® professionals have practical financial planning knowledge, so you can count on them to help you create a realistic financial plan that fits your individual needs.

Ethics

When it comes to ethics and professional responsibility, CFP® professionals are held to the highest of standards. They are obliged to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence as outlined in CFP Board’s Code of Ethics. The Rules of Conduct require CFP® professionals to put your interests ahead of their own at all times and to provide their financial planning services as a “fiduciary”—acting in the best interest of their financial planning clients. CFP® professionals are subject to CFP Board sanctions if they violate these standards.

Enforcement

CFP Board’s rigorous enforcement of its Standards of Professional Conduct— including releasing disciplinary information to the public—distinguishes the CFP® certification from the many other designations in the financial services industry. Everyone who seeks CFP® certification is subject to a background check, and those whose past conduct falls short of CFP Board’s ethical and practice standards can be barred from becoming certified. After attaining certification, a CFP® professional who violates CFP Board’s ethical and practice standards becomes subject to disciplinary action up to the permanent revocation of certification. Through diligent enforcement of its ethical and practice standards, CFP Board provides you with the confidence that your CFP® professional is both competent and ethical.

 

Why you should choose a Certified Wealth Strategist® (CWS®) designee:

Every Wealth Strategist:

  • Understands and uncovers the key wealth issues high net-worth clients face
  • Understands their clients’ situation, future, feelings, and family dynamics – the big picture of where they need to be – and helps to reconcile any gaps
  • Places these issues in the context of a wealth management strategy
  • Forms reasonable and logical opinions for addressing each set of issues and for bringing in appropriate resources
  • Acts as an emotional counselor, relying on a disciplined process to achieve client goals

A Certified Wealth Strategist®:

  • Has the knowledge and skill sets needed to work with more complex client issues and better serve the high-net-worth market
  • Is well versed in the finite number of key issues that must be addressed with all affluent and high-net-worth clients
  • Has the competence to identify issues and assume the lead role in analysis with other experts as needed
  • Provides ideas, suggestions, and alternatives for addressing your specific issues

A Certified Wealth Strategist® strives to help clients:

  • Create and grow wealth
  • Protect and preserve their wealth
  • Plan for the distribution of their wealth during life in the most tax-advantaged way
  • Plan for the distribution of their wealth at death in the most tax-advantaged way